Liz Truss, Steve Bannon and Tucker Carlson? A Look Inside the One-Time PM's Attempt for Make America Great Again

The former UK leader, kicked off the first edition of her online program with a promise to reveal "the evil-doers" working to weaken the UK, United States and European nations. She explained she would lay bare how an "global web of liberal activists work to weaken democracy and the will of the people."

"We will examine the Maga phenomenon and observe how this can be replicated in Britain," the former PM stated. "We will interview the prominent voices of the Maga movement."

In advance of the show's launch, there was a strong advocate. "This is the beginning of a sort of political shift," stated veteran reporter John Solomon. The right-leaning media outlet Just the News will publish the ex-PM's new podcasts.

Establishing Ties in the Maga-Verse

Compatriot supporters, featuring a advisor linked to Reform UK, have also helped her establish the Liz Truss Show. The production is professional, if basic. The show has attracted ten thousand followers in her initial seven days and her first episode achieved 67,000 views in that timeframe.

This represents a modest start, but in making common cause with Solomon, she is being entering a well-developed conservative ecosystem generating and disseminating Maga talking points. Its obsessions involve accusations of information control by the mainstream media and a goal to eradicate a conspiratorial 'deep state' – a force that Truss blames for the abrupt termination of her disastrous time in office.

"Just the News is not widely recognized past the Maga-verse, but it does have influence there, largely because of its founder, who provides analysis on pro-Trump shows like the program hosted by Steve Bannon and has even questioned Trump," commented Alex Hinton, who has extensively researched the Make America Great Again phenomenon.

A Controversial Partner

The former PM's foray to transplant Maga media to Britain has pushed her closer to contentious individuals such as Solomon.

He set up Just the News in the wake of scrutiny following accusations of promoting inaccurate reports about Biden's anti-corruption work in Ukraine, as well as controversial stories about ex-ambassador to that country.

These allegations were echoed throughout the pro-Trump outlets, with he featuring as a regular guest on Sean Hannity's influential Fox News show. Trump himself endorsed his stories.

He wrote the allegations regarding Ukraine in a set of articles for the publication the political newspaper, where he had already been re-designated as an opinion writer after colleagues complained about his work. His claims were key in the then-president's request for the officials in Kyiv to investigate the Biden family in 2019. This pressure culminated in impeachment charges against Trump. Senators later voted to acquit the president.

Not long after Solomon left the newspaper in late 2019, the outlet announced it was carrying out a examination of his reporting relating to Ukraine. It found Solomon had relied on unreliable sources and stated he "did not disclose important details about key Ukrainian sources, including the reality that they had been formally accused or were the subject of inquiries."

Joining the Network

The journalist's personal media appearances are a sign of the right-wing media network Liz Truss is entering. Solomon mentioned his endorsement of Truss's project on a show he co-hosts on Real America's Voice, a conservative television outlet that is where you find the conservative firebrand former adviser Steve Bannon and on which former Fox host Tucker Carlson also is seen. The ex-PM has already spoken with Steve Bannon on a debut installment.

Through her association with Solomon and Just the News, the former leader has become a minor player in a much wider network of conservative media outlets that routinely amplify each other's content.

His personal broadcasts have frequently included figures such as Mike Benz, a rightwing influencer whose disparagement of the US Agency for International Development was referenced by the tech billionaire as grounds for dismantling the government body.

A Global Media Play

While her awkward delivery and professional woes have drawn derision at home, some US observers are taking seriously her efforts to rebrand as a UK offshoot of the Make America Great Again press.

"It is necessary to treat folks like that as significant, even if you may not want to interpret them word-for-word," said a former Biden White House aide, who served in the Biden administration.

"It was evident how in the recent campaign the former president used that alternative press to disseminate his views. Without a doubt that ecosystem exports and influences debate overseas. It looks relatively clear to me that the conditions in the UK are similar to what enabled this alternative media ecosystem to flourish in America."

Alan Finlayson, said the digital right-wing media sphere was already making its presence felt in the UK.

"Online platforms knows no borders," he said. "There is a certain atmosphere within which stuff flows – on occasion appearing in harsh versions and occasionally in softer tones – but which is networked."

Hinton said the expansion of the internet-based right wing in the UK lately meant the "chance to have a larger effect is considerable."

Global Goals

"Both Truss and political figure Nigel Farage in the recent past were featured at the Conservative Political Action Conference, where I observed they hit Make America Great Again rhetoric prior to the {king of Maga|

Nancy Logan
Nancy Logan

A seasoned business strategist with over 15 years of experience in helping startups and enterprises achieve sustainable growth through innovative approaches.